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The Business Transformation Design Framework

Become an orchestrator of transformation success

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Business Transformation Design Framework

Developed over a decade of professional practice, the "Transforming Design Framework" gives Digital, innovation, and technology leaders a robust framework to streamline their organization's digital & business transformation process.

It is built on a strong foundation of business thinking and experience design, blend with agile and innovation.

It is the foundation for a common language across the organization with a shared vision for the digital future's business and operational model.

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Continuance Human-Centered Transformation

Successful digital transformation starts with human goals, pain points, and the context of their interactions with your organization. Creating a framework with a people-first approach means that solutions are targeting meaningful outcomes, not just new technologies.

Incorporating design thinking into the framework ensures that you focus your iterative sprints on continuous improvement of the human factors within the overall transformation process.

From Tactical Execution to Enterprise Transformation

The transforming framework supports digital initiatives ranging from tactical & conceptual project, to a comprehensive strategic and visionary view of the future enterprise.

From eCommerce implementation to industry-wide platform deployment, Building cross-organization digital initiatives with a common modeling framework creates a clear, well-structured map allowing diverse groups to plan, report, and execute uniformly.

7 Steps Cycle

The framework spread across seven iterative modules and 25 Objects , creating a common language and practical navigation map aid to frame and unify the business transformation process.

The starting point of our framework is a solid understanding of the business motivation for change(1), following by a deep scan of the current operating model(2), goal setting(3), and selecting the most suitable transformation model to accomplish our goals. Steps 4 and 5 represent our organization's future state(4), creating a new operation model(5) and a practical execution plan(6) finalizing the sprint with validation and reflection(7).

Understanding Your Transition Path

The transition map is the hart of each design sprint. It is a visual representation of your business model significant objects reviling opportunities for digitalization and transformation.

Based on the current (Baseline) state and supported by your goals and transformation model, the transition map suggests future trajectories (opportunities and threats) for your transformation process.

The transition map highlights the significant changes between the old and new digital models.

Achieving a 360O Transformation view

The 360-degree approach to transformation means reinventing outward-facing strategy and inward-facing business modeling while creating a common language across the organization.

Companies with a clear 360-degree view have a clear vision of their future state, better understand this execution and integration path supporting a sharp focus on the human element.

Transforming Modeling Block

The modeling block is the centerpiece of the transforming framework. It is a combination of 90 dimensions covering the complexity and challenges of the entire organization.

It creates the common language needed to explore key dimensions and consider the prioritization of your process.

The modeling block aligns the entire organization on the same path and ensures successful Continuance transformation.

Choose or build your Transformation Model

Choosing the right business & digital transformation model is a critical step toward the successful execution of the transformation process.

Ranging from integrating digital technologies and capabilities into the new business model or redesigning the entire industry, the transformation model acts as the foundation for the framework's ideation and execution stages.

Ideate and Build your own Path to success

Ideation is the most exciting stage of the Transforming framework. It is where you generate a vision of your future digital organization.

Here, the different teams generate as many ideas as possible representing the future digital operation that can later be filtered and cut down into the best, most practical, or most innovative ones to inspire new and better-designed solutions, products, and modes of operation.

Execute with Innovative Digital Approach

Every transformation depends on a well defined and articulated execution plan.

It is an agreed process for executing the business & digital transformation activities, including a blueprint for the needed technologies and data to support the transition.

A shared understanding of the future skills and capabilities wrapped up with a governance and change management model.

Six stages of business transformation

Every business faces Digital disruption. Some companies are far along the business & digital transformation process, while others have yet to begin a formal transformation strategy.

Following our framework, every business can track itself according to the six stages of business transformation, improving the communication plan and direction.

Unlock the key elements to a successful transformation

Click to explore the building blocks:


Change Drivers

First, we’ll explore the main business motivations for change. We will explore both offensive factors that will lead the organization ahead of the competition and defensive factors forcing the organizational change.

Customer Segments

The customer segments block defines the different groups of people or organizations an enterprise aims to reach and serve.

Value Proposition

The value propositions block describes the bundle of products and services that create value for a specific customer segment.

The Journey

The Journey block describes all the touchpoints a company uses to communicate and deliver its value to the customer.

Key Stakeholders

The Key stakeholders block describes the network of individuals who have an interest and influence on your value proposition.

Key Process

The Key activities building block describes the most important process a company have in order to execute its business model.

Cost Structure

This cost building block describes the most important costs incurred while operating under a particular business model.

Revenue Streams

The Revenue Streams Block represents the cash a company generates from each customer segment.

Goal Settings

Successful transformation is based on well-defined goals and objectives, as they clarify the purpose of the transformation process and help us identify necessary actions.
In this object we will set the general goals and desired achievement for our transformation process.

Change Management

To support the digitalization and transformation activity, we’ll build a change management plan to generate awareness and promote the new digital culture in our organization,


In the KPI Object we will map the quantifiable measures needed to determine how we will meet the operational and strategic goals of our digitalization and transformation plan.

Skills & Capabilities

Digital Transformation mean new business and individuals capabilities and skills. In this Object we’ll explore the missing skills and capabilities needed to support the transformation change.

New Org & People

To support our digitalization process we will map and plan the best supporting organizational structure to support the digital transformation process.

Data & Analytics

The data & analytics block will help us identify the inbound and outbound data points related to our new digital process, products, or service.

Transformation Model

The Transformation Model block create the guideline and base for our future design planning phase using best practices from successful and well established digital business models.
Some Examples:
API Economy Model
Digital Platform Model
Subscription Model
Servitization Model
Software Enabled

New Segments

In this block we’ll explore opportunities to engage with new segments based on our new developed digital products and services.

Digital Value

The New Value proposition object enable future and new products and services to address the behavior change and evolving needs of the customers.

Digital Touchpoints

Expending the reach and experience of the customers with new digital touchpoints based on new technologies.

New Stakeholders

Identify new stakeholders or Interest or influence of existing stakeholders emerging from the change in channels, product, or services.

Digital Process

Improving existing processes with new digital activities or create new ones to support the new digital value proposition.

New Costs

Mapping additional costs created from the new processes, resources, and value propositions.

New Revenues

Mapping opportunities to create new revenues from new digital products and services.

Tech Enablers

With the Tech enablement object we uncover the most appropriate emerging digital technologies to enable our new Digital process, product, or services.